Sam put them to sleep within the first 10 minutes of his 40-minute presentation. He’s not alone in being able to do this.
The problem with corporate presentations is they’re lifeless. Audiences slowly drown in a sea of droning boring corporate “they all look alike” PowerPoint presentations.
They all start with, “Today I’m going to talk to you a little bit about…”
Then they unroll a slowly moving parade of too many uninspired slides endlessly connected by unimaginative transitions of, “Now on my next slide you’ll see…”
If this is you, you’re gradually putting them to sleep. Your audience slowly, but politely, disengages. Their minds start drifting and they start covertly multitasking, their attention desperately seeing something to keep them awake.
If they possibly can, your audience will start interrupting you. I coached a VP last week who told me that when his people present to executives they always hear, “Okay, let’s stop here, stop presenting for a moment, just let me ask you some questions ….” and the execs just take over and drive the presentation into a ditch (as far as the presenter is concerned).
Here’s the thing to know about audiences: they only stay with you as long as they are learning from you, and what they’re learning must be new and interesting.
I know, I know. The problem is you don’t have exciting content to work with. You have, well, corporate presentation material. And, let’s face it, nobody’s ever made an action movie out of a corporate presentation. I understand your challenge.
But just because your material may seem boring, it does not mean that you have to be.