Victoria’s fate for the next five years hung on what happened in the next 90 seconds.

Those 90 seconds would shape her future for the next five years, the future of her team, the future of the organization and very possibly the future of the industry.

Victoria wasn’t nervous. She was calmly enthusiastic. This is what mastery looks like.

Victoria’s coaching sessions had prepared her. Good coaching does that. It builds your confidence and makes you fearless. Real confidence is built on solid, consistent demonstrations of competence.

Being close to Silicon Valley, we have had many senior executives send engineers and other technical leaders from various disciplines, including finance, to us for coaching on their presentations to leadership.  Their biggest complaint is also their top goal for the people they send. They phrase it like this: There’s too many details in their presentations.

What they mean is, too many unnecessary details. It drives executives crazy. And engineers are at a loss as to what to leave out.

There is a big disconnect between “engineering logic” and “executive logic”. I’ll explain what that is.

A team can be good when it has a star, or even two stars. But it’s nothing compared to a unified, seamless team when you are ALL amazing. This kind of team creates a juggernaut of exhilaration as it makes a common purpose real and broadly felt throughout the whole organization.

It’s a joy to be a star. It’s an even greater feeling of elation to be part of a dream team. You walk that much taller, hold your head up that much higher, knowing that to your left and to your right, your compadres are doing the same.

Dream teams are not the product of some mysterious luck or having a few stars. They’re shaped by practice. And they can happen fast.

Today is Administrative Professionals Day when we celebrate the unsung heroes of the corporate world. I’ve been working with them for decades and my admiration for them is boundless.

This article is about an extraordinary one, Debbie Gross, the author of The Office Rockstar Playbook: How I Leveled Up as an Executive Assistant and Helped My CEO Build a Multibillion-Dollar Company.

When you Google, “How to handle stage fright”, you’ll find many strange suggestions, some  from very prestigious sources. I saw a video posted by a respected MBA program where the solution presented is finding a friendly face and only talking to them.  Audiences hate that. Another impressive source posted a video demonstrating “Power Poses” where you have one hand on your hip and another on a chair. Looks ridiculous when you actually do it. Another respected source recommended drinking orange juice. Makes me wonder if he has investments in the orange juice industry.

No mention of a root cause.

I’ve been asked to coach the CEO of a major global corporation.  Google his name and an abundance of videos pop up.  I’m watching portions of many of them to assess where I can help him.

This is a man who has been given so much advice on “how you need to come across”, it overwhelmed and finally drowned his soul.  Unfortunately, he listened to it. It led him into crafting this artificial persona. The persona he’s been told Wall Street and a faceless group of investors demands.

I’m seeing the superficial performance of a well-scripted theatrical role: “the successful CEO you should invest in.”

It all began when a re-organization thrust Olivia into a new department. She felt like a failure almost immediately.  

The people on the new team were openly hostile, smug, superior, stubborn, cold, uninviting, and often mean.

Olivia very badly wanted to blame them. 

But Olivia did something that most people don’t do when faced with a situation like this.

It was a virtual workshop on Causative Communication. On my screen were five beautiful faces. Each one of them representing a wonderful person in different countries across Europe.

Julien had just finished practicing presenting a proposal to sell the government of his country a new high-tech product. The others were watching.

Julien knew something was really different about the way he was communicating. He reached the end. Long pause and then he said, “That was Amazing! I never felt that before.”

4 heads nodded. They never had either.

Julien: “What was that?”

When Jeffrey started his coaching three months ago, he knew something was off in the way that he was presenting. He said to me, “If I could be 10% of what my boss is as a presenter, I would feel like I achieved a big goal.”

The problem Jeffrey was having was a “There’s so much to say about this” problem.

When you feel like there’s so much to say, it’s easy to fall into the trap of talking too much. The audience completely disengages.

In the last group I coached, there was a big discussion in the group about how they were holding themselves back. They were “toning themselves down”. They were intense people  afraid of being “intense”. Having coached tens of thousands of individuals and executives, I have observed that many people hold themselves back, and as a result, many people live half a life, not being all they are capable of.

It takes work at the beginning to continue to use these skills after the Communication training when you’re living in a world that doesn’t have them. The payoff is an exhilarating life. It’s always amazing how others change when you do the training and speak to them as a causative communicator. You create transformation. The power truly is always in your hands.

Leonard was making the mistake of delivering a “stream of consciousness” type of presentation that followed his logic of “Let me start at the beginning and tell you everything”. This is a common approach for people below senior levels. It does not follow what I call “Executive Logic”.

What was missing from Leonard’s presentation was…

This week I have a lovely and talented co-author for my article. Evelyn transformed her life with one well-communicated sentence. She contacted me 7 years ago because she wanted to get promoted to VP and requested Executive Coaching to help her get there. I knew she was doing well since that time and was very pleasantly surprised to receive an email from her a couple weeks ago.

The Communication Formula puts the ability to create extraordinary outcomes under your control. It gives you a set of skills and a process to follow that allow you to do the “impossible.”

What Victor discovered is accessible to everyone. Even the most difficult situations can be completely transformed when you know how.

People get so wrapped up in looking good and trying to be impressive, in trying to overwhelm in an effort to be convincing, that they forget that what you’re REALLY doing is getting a message across that you want people to understand and even act on.

People come to me for coaching with goals that sound like, “I want to be impressive”. No one comes to me and says, “I want to be understood”.  Yet, this second goal is the one which has true power.