beyond persuasion®: The new route to extraordinary outcomes
Online Self-Paced Course
Registration is open now – Seats are limited
Course Material is Available Sept 10 – Dec. 10, 2025
beyond persuasion: The new route to extraordinary outcomes
The brand new route to achieving extraordinary outcomes without having to “persuade” anyone to do anything. It is efficient. It is effective. And best of all, it is extremely fast.
Is this course right for you? Watch to find out how it can help you achieve your goals
Trying to make people understand can get really frustrating. Trying to persuade them can be even worse.
That road is paved with countless losses.
There are many reasons why “persuasion” doesn’t work. One of them is that “persuasion” is used in pursuit of an unachievable goal: getting someone to do something they don’t want to do.
Trying to persuade someone, or a group, who doesn’t want to be persuaded leads you down a path of useless tactics and techniques and actually creates roadblocks and frustration.
Ultimately, unsuccessful attempts at “persuasion” only demonstrate a lack of power and little understanding about how to achieve desired outcomes with ease.
Instead of trying to change what people think, what is required is a strategy to change HOW they think. Something to shift them to THINK DIFFERENTLY and BETTER.
The result will be that they will probably, for the first time ever, really HEAR what you’re saying. They will stop fighting or trying to control you. They’ll come over to your side.
They’ll not only actively cooperate to create the wonderful outcome you want, but you’ll find them developing new creativity and taking it higher, to an extraordinary outcome that is better than what you imagined. And it will happen faster.
This strategy is what we refer to as “Beyond Persuasion.”
Beyond Persuasion offers a new route to creating extraordinary outcomes. A route that is fast, efficient and effective.
What does beyond persuasion look like in the real world?
Jack attended Beyond Persuasion with a desire to implement a program to “drive organization transformation”. He first proposed it to his organization 3 years ago. He received no support, only pushback and being outright ignored. No one listened for over 3 years.
Using what he learned in Beyond Persuasion, Jack changed his approach.
In a 30-minute meeting held within 48 hours of his new approach, ALL were on board, including key stakeholders, about 40-50 people. They ALL signed up; one even claimed it was his own idea and started running with it. It was as if they never heard the idea before.
NO progress for 3 years was transformed into an extraordinary outcome in 48 hours.
What are you able to do after attending beyond persuasioN?
People come to this program for many reasons. Many of them are introducing new ideas into their organization and are impatient for change. Many want to re-energize their organization on the vision of tomorrow. A good number are running into entrenched mind-sets that need to change. A number are involved in making complex sales or negotiations. Many need to persuade senior leadership. Or get teams aligned. They want to know how to move others from stubbornness or hesitation into action. Often they want to get promoted to the next level. They all want to create alignment and be rewarded with immediate and serious progress toward their goals.
As one participant told us, “Beyond Persuasion is for the hard problems.”
Many want to influence groups, not just individuals. And they don’t have time for countless one-on-one conversations or debates. They want to present their ideas to a group and get many people on board all at the same time. They want bigger results from their efforts.
Most of them are leaders. Some of them don’t have the title, but leaders they are.
They do not subscribe to a “things take time” or “change is slow” philosophy. They know there must be a way to make it all happen faster.
That’s why they love the Beyond Persuasion program. Because they start to see real results even after the first session. And because they have a reliable tool that keeps working for them throughout their whole careers.
We often hear from participants long after the program is over. They tell us, “I use more from this program than from any other program I’ve taken, and I’m using it every week.”
beyond persuasion is a new route reserved For Those Who Are Serious About Their Goals
Despite the fact that participants say this is a “Must do” program, Beyond Persuasion is not a “for everyone” program. It’s for people who are not “waiting for something to happen”. It’s for those who are serious about reaching their goals. This is not a “tips and tricks” program. It goes deep into foundational principles and gives you real answers and a real strategy. It’s not for people who are “sent by my manager”. It’s for people who are impatient to create real outcomes, who are earnestly committed to learning, who know the old “persuasion tactics” don’t work and are searching for real answers. It’s for people who are ready for a whole new look.
This hands-on program will give you guidance for replacing old frustrating tactics that don’t work with an innovative strategy that allows you to completely bypass the roadblocks that stand in your way and stall your progress. With this strategy you’ll be able to open doors and minds so you can move forward and make it happen.
You’ll have multiple opportunities to apply this new strategy to many situations in your work and home life. You can see real success happening in all areas of your life during the course of the program.
This isn’t like any course you’ve ever done before – Watch to see what makes it truly different
The Beyond Persuasion Program
At-A-Glance
Online Self-Paced Course
Registration is open now – Seats are limited
Course runs Sept 10 – Dec. 10, 2025
What the course consists of:
21 Lessons You’ll learn a process that makes persuasion very natural and organic …and works fast. You’ll learn how to smoothly remove resistance, obstacles and barriers and achieve full commitment to the outcome that you want. Once you learn the steps, you’ll be able to use this process again and again in different situations. People tell us they use what they learned in this course every day. You’ll learn how to create rapid change and extraordinary outcomes.
29 In depth eye-opening lectures that are each packed with usable information. People tell us these talks are incredibly interesting and extremely enjoyable. They keep you engaged as they provide you with new principles and fresh ways forward that you can apply immediately to your life and see results.
5 Demonstration Videos that demonstrate vital skills in action, so you can see concrete examples of what they look like in real life. Watching the examples makes it easy for you to know how to apply the skills yourself.
25 Insight Exercises that help you take a brand-new look at the people and situations around you that have stopped you, slowed you down, created problems for you, or confused you. Now you’ll recognize exactly what to do about it and feel inspired to do it. These exercises lead to surprising realizations that open the door to simple solutions and remarkable results.
20 Application Exercises are where you put those realizations into action and see results. These exercises help and guide you as you apply what you’re learning to all of the situations in your life where you want to see extraordinary outcomes. People are surprised at how quickly they see results when they apply the principles they’re learning to their own work and life.
9 Additional Exercises designed to help you practice and strengthen the abilities you’ll need. They help you take the ideas from the course and turn them into practical skills you can use every day.
Coaching Guidance This is your personal, tailored support throughout the course. You won’t just do the exercises on your own. An expert Coach will personally review your answers and give you feedback on every single one. This will expand your understanding of this strategy-based approach and your ability to use it successfully. The Coach’s job is to make sure you achieve your personal goals and get results. It’s like having a coach who is fully invested in your success by your side, helping you build confidence, skill and success as you go.
LIVE sessions every two weeks where you can interact live with expert Coaches and fellow participants. You’ll experience energy, excitement and fresh insights as you share experiences and ask questions. Participants find that the magic of learning and personal growth happens in these live conversations where new perspectives, insights and breakthroughs emerge. (Optional)
Online Community This is a place where participants can post, share experiences, ask questions, interact with and learn from each other. You definitely gain new insights from each other’s successes. The community lets you connect with people on the same journey, gain new perspectives, and support each other as you apply what you’re learning.
30-hour self-paced course over 3 months
6 1-hour Live sessions with Expert Coaches
Self-paced so you determine your course schedule and do it at your convenience
Approximately 10-12 hours/month
$2,500/person
Contact us if you have any questions
30 Day Money Back Guarantee
Your satisfaction with Beyond Persuasion is guaranteed. If you find the course is not a good fit for your needs, please contact us at any time within the first 30 days after you access the course for a full refund.
Here’s what Beyond Persuasion participants are saying:
“This is a completely counter-intuitive approach. It opened my eyes. As a result, I don’t even feel like I’m ‘persuading’ people. I’m sitting down with them and having the most incredible conversations and watching the most amazing outcomes happen. It’s extraordinary.”
“What I love most about ‘Beyond Persuasion’ is that it is not manipulative. It is respectful. It truly is a NEW approach. I’ve never seen people become ‘persuaded’ so fast or so thoroughly before.”
“I created major organizational transformation in only 3 meetings. Using this approach, they were on board from the beginning.”
“Results were spectacular. I watched people start in the usual confusion and “resistance” and watched as they smoothly transitioned to real understanding, commitment and then went into action. I’ve never seen change on a group level happen so dramatically or so fast.”
“I had a tough situation and solved it in one conversation. This seems to be happening regularly.”
“People love when I use this approach talking to them. It’s as if this is what they’ve been waiting for.”
“I’m in sales and I was given the worst territory in the US because I was brand new and no one had any faith in my ability to sell. Everyone was surprised how rapidly I became the top salesperson in our organization, a large global corporation, thanks to what I learned from you. Everyone, including my CEO, is listening to me. This is not so much an ability to ‘persuade’ as an ability to create extraordinary outcomes with others. And I never feel like I’m ‘selling’.”
“It was amazing. I gave a performance review to a manager that no one could get to change. I saw change happen almost immediately. And now he’s teaching others what he learned from me!”
“The way I listen now is completely different. I see people change before my eyes as I listen.”
“The most incredible thing about these sessions was that no one ever looked at their watch, even in each 3-hour session. We were riveted through all the lectures and the breakout sessions were extremely valuable because we got to discuss our particular situations and learned so much more.”
“Beyond Persuasion has helped me at work, no doubt about it. But where it really means the most to me is that my son and I have taken our relationship to a new level.”
“I’m getting along great with people I wasn’t getting along with. I’m now doing work I love. Management is listening to me. I’m smiling more than I ever have.”
“Every minute spent in this program has been worth it. The first thing I got that was the key thing was you can accomplish nearly impossible things with what you learn. It has got nothing to do with the people you are addressing and what they think or what level they are, you can still go ahead and create an extraordinary outcome. Every session I attended was an, ‘Aha!’ moment. In hindsight it looks very simple. But these are things I’ve not done. Using what I learned it’s a lot easier to get things done. Every second spent has been worthwhile for me.”
“It changed my perspective on persuasion completely. I thought in the past in some there are some situations you just cannot persuade this person, it’s a lost cause. It’s changed what I can do. As a result, no situation is hopeless like you think it is sometimes. The techniques are useful even beyond the persuasion piece, even in my one-on-one’s and all my conversations. It’s helped beyond the class, beyond the persuasion exercise.”
“Everything resonated. It’s really about the human interaction more than anything else. It’s not about the arguments. It’s the process, it’s the human interaction, how you open up others. It’s about doing it right. You guys were all great role models and we learned from that too.”
“I don’t think I’ve ever had so many insights in any program. The content was truly thought-provoking.”
“You learn things in this program you won’t learn anywhere else.”
“The problem was that I was pushing hard on techniques that never worked. So frustrating. This approach is not only effective, it’s such a relief!”
“With this strategy, I always know the next thing to do.”