About ETS

Effective Training Solutions (ETS) is a world-class international training organization located in the San Francisco Bay Area.  ETS was established by Ingrid Gudenas over 30 years ago with the purpose of helping executives and professionals develop powerful new abilities that enable them to achieve their goals. Our clients are top-tier Fortune 500 as well as up and coming. We deliver workshops and one-on-one Executive Coaching.

ETS has delivered training to major corporations in 53 countries and is known for stellar results and high customer satisfaction.

We are very proud of the fact that 98% of our business comes from word of mouth.

ETS Trainers and Coaches are high calibre, competent and know their business.  We believe each student is important.  Every student counts.  

Our workshops are consistently judged by participants as their highest-rated training experiences ever.  Thousands of executives and high potential individuals have found that their coaching here gives them the life-changing breakthroughs they were looking for.

We hold ourselves accountable for results, which is why we’ve been published so many times for helping clients produce financial ROI with excellent training.  See where we’re published.

We’re located in Emeryville, on the San Francisco Bay.  We're in a beautiful old building that was built in 1910.  It’s a renovated factory converted into a training center with 20 foot ceilings, beautiful old brick walls and large windows that provide an abundance of natural light and fresh air.  It’s a spacious and friendly place, perfect for a break from your routine environment.  We’ve had more than one client say they want to move in. 

We also provide programs virtually and at customer sites.

Our programs are based on research, articles and lectures by best-selling American author L. Ron Hubbard.

We see over and over that, with outstanding communication ability, you can have a life of exhilaration, success and great happiness. You can influence a wider and wider sphere. You can make a profound impact. You can achieve your goals and go farther than you've ever dreamed.

We take pride in the results our clients get from their training.  You can get a sense of the spectrum of services we provide from the topics on our website.  In each of these areas, we are truly unique.  We enjoy delivering training and results you can’t get anywhere else.

Contact us to find out more.  We’d love to talk with you and hear your story.


From one of our Clients:

I find it remarkable that I have every scrap of paper from every class I’ve taken with your organization, while I have literally nothing from any other business courses I’ve taken over the years. Truly a testament to the value of your courses. Thank you very much, not only for what I’ve learned in my latest training, but for all you’ve taught me over the last five years. You have single handed expanded my skill set exponentially.
— M.G.