Executive Communication: Direct to Camera, Direct to People™
The toughest test of presentation skill is when it’s just you and the camera, no audience. But it’s one of the best ways to reach a lot of people because you can post your recording for a broad audience to watch later. Do it well, and you have a huge impact. But most people approach recording “Direct to Camera” without the skillset needed to do it well. The result is a leader who is stiff, unnatural, and has little if any impact on the audience watching it later. In this session you’ll learn how to be totally comfortable in front of the camera. You’ll master the skill and art of communicating through the camera as if it wasn’t there so you fully reach the people who will watch your video later, and inspire them to think, feel, and act in alignment with your intent. This is not media training. It’s about producing the same level of impact via video when you’re alone in a room with a camera that you would create in an in-person conversation where you are fully connected and at your best.
What people say about this training
“I never knew how to work with the camera. It was my enemy. Now the camera is my friend and my videos are impactful.”
“I consider what I learned a superpower.”
“I can’t believe the tremendous improvement in my ‘Before’ and ‘After’ videos with you. I love how they came out.”
formats
In-person / 6 participants max
1 day if completed Transforming Your Presentation Skills
3 days if haven’t completed Transforming Your Presentation Skills
1:1 In-person Executive Coaching (time varies per person)
For two years, Jason had been in his home office, in front of a computer monitor not more than 2.5 feet from him. The camera was close up, and everything was within arm’s reach and easily under his direct control.
Today, his presentation was “direct to camera”. The only live audience was the crew. And they weren’t paying attention. They were running around, moving equipment, ignoring Jason.
Jason scoped out the room one last time. Located the main camera, boldly connected with it and told the crew, “Hit it.”
He looked directly into the camera and smiled, an irrepressible, irresistible smile. He brought forth all of his warm, eye-twinkling charm and charisma and said, “Hi. Thank you for being here. Let me tell you what I want to talk to you about today.”
The reviews of Jason’s talk from his worldwide audience were enthusiastically positive. Employees felt drawn in, they were captivated, inspired, engaged and they really liked listening to him. The Communications Department is suddenly getting requests for “More Jason presentations please!”
I was reviewing the recording with Jason afterward and he revealed the secret to his success.
“Muscle memory.”