Coaching, Executive Presence
Ingrid Gudenas
A woman who does the impossible

Today is Administrative Professionals Day when we celebrate the unsung heroes of the corporate world. I’ve been working with them for decades and my admiration for them is boundless.

This article is about an extraordinary one, Debbie Gross, the author of The Office Rockstar Playbook: How I Leveled Up as an Executive Assistant and Helped My CEO Build a Multibillion-Dollar Company.

Coaching, Executive Presence
Ingrid Gudenas
The real cause of stage fright

When you Google, “How to handle stage fright”, you’ll find many strange suggestions, some  from very prestigious sources. I saw a video posted by a respected MBA program where the solution presented is finding a friendly face and only talking to them.  Audiences hate that. Another impressive source posted a video demonstrating “Power Poses” where you have one hand on your hip and another on a chair. Looks ridiculous when you actually do it. Another respected source recommended drinking orange juice. Makes me wonder if he has investments in the orange juice industry.

No mention of a root cause.

Coaching, Executive Presence
Ingrid Gudenas
The CEO dilemma of self vs mask

I’ve been asked to coach the CEO of a major global corporation.  Google his name and an abundance of videos pop up.  I’m watching portions of many of them to assess where I can help him.

This is a man who has been given so much advice on “how you need to come across”, it overwhelmed and finally drowned his soul.  Unfortunately, he listened to it. It led him into crafting this artificial persona. The persona he’s been told Wall Street and a faceless group of investors demands.

I’m seeing the superficial performance of a well-scripted theatrical role: “the successful CEO you should invest in.”

Coaching, Executive Presence
Ingrid Gudenas
When you need them to change

It all began when a re-organization thrust Olivia into a new department. She felt like a failure almost immediately.  

The people on the new team were openly hostile, smug, superior, stubborn, cold, uninviting, and often mean.

Olivia very badly wanted to blame them. 

But Olivia did something that most people don’t do when faced with a situation like this.

Coaching, Executive Presence
Ingrid Gudenas
The secret to everything

It was a virtual workshop on Causative Communication. On my screen were five beautiful faces. Each one of them representing a wonderful person in different countries across Europe.

Julien had just finished practicing presenting a proposal to sell the government of his country a new high-tech product. The others were watching.

Julien knew something was really different about the way he was communicating. He reached the end. Long pause and then he said, “That was Amazing! I never felt that before.”

4 heads nodded. They never had either.

Julien: “What was that?”

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The one thing that can transform every conversation

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Gregor had made an overnight change, both at work and at home. The results were so powerful, it turned his world inside out.

It was during the Causative Communication workshop that Gregor came to realize he only “half listened to anyone”. His mind was always moving on to “what’s next”. He was mentally halfway out of this meeting and heading to the next one no matter where he was.

At the end of the 3rd day of the workshop, Gregor made a life-changing decision. He said, “I’m going to stay fully present in every conversation. I’m going to give 100% of my focus, really listen and really understand. No shortcuts.”

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How to change people without saying a word

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Thanksgiving has inspired this article because Thanksgiving always reminds me how wonderful, even magical, affinity is.

Affinity is a feeling. It’s what you’re feeling about the other person, your emotional response to them. And very specifically, it’s how much you like them in that moment.

Affinity can fluctuate, even within one conversation. You can start out with low affinity and end up with high affinity. Or start high and go low.

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How to completely change the way people listen to you

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“I’m now walking into meetings and making what I want happen. The first thing I noticed was that everyone started listening to me differently. Even my boss. Now people go quiet when I speak and genuinely listen, even my superiors. I hadn’t realized there are different kinds of listening. This is REALLY different. After that, it’s not hard.”

This broke all the rules considering where Agoston was on the corporate ladder. He was young, early in career and had no authority. But he spoke up at meetings, in hallways and conversations. His influence was growing daily. It wasn’t long before he was promoted and began rapidly moving up the organization.

Before he did the Causative Communication workshop, no one listened to him.

What made the difference for Agoston was mastering the skill of…

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Instead of persuading, try this...

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The question, “What do I need to say to get the outcome I want?”  is a good question. Knowing the answer to it is essential to being causative.

The reason people experience difficulties when they’re looking at a situation through this lens is because they don’t realize that they’re skipping steps.

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How to draw-in an audience of 40,000

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Alistair came to me for coaching because his evaluations were filled with words like “Dry”, “Dull”, and “Not inspiring”. They thought Alistair was a smart technical geek with no leadership ability. The “Loyalty” scores in his division hit the bottom.

It was very quickly clear to me that Alistair had tremendous leadership ability and was an exceptional strategist. He was tripping up on his ability to communicate, and so the outside world never saw it.

When you trip up on communication, you will trip up on leadership. They go hand in hand.

I coached Alistair on many skills. The continuing monthly evaluations from his All-Hands told us whether he was winning.

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Two skills you need to create human connection

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Watching Arjun’s initial presentation, I could see he was rational, professional, very corporate. But it was not compelling. You might walk away liking Arjun, but not much moved or influenced by him.

Virtual presentations had always thrown Arjun off, especially with people that he didn’t work closely with and didn’t see that often.

We worked on many skills. I’m going to talk about two that really made a big difference. They both have to do with your state of mind.

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The VP Secret for preparing for critical conversations

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A well-loved and successful Vice President recently came to an in-person Causative Communications class we were delivering for their company to talk to the students about how she utilizes the skills she gained from our classes to create real success in her daily life and her career.

The students loved her talk. She was supposed to talk for about 20 minutes, but they were so enthralled it went on for about an hour and a half, with question after question, each followed by her giving them practical advice that inspired them. Their faces were glowing listening to her.

One question she was asked was, “How do you prepare for a challenging meeting or big presentation?” This was a particularly good question for her because she goes into many very difficult negotiations and conversations, as well as gives many important presentations. Her answer will surprise you … (read more)

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How to transform your audience without ever seeing them

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Tuesday was the first day of the Causative Communication course. Prasant had just learned about affinity and the difference it makes to communication. He learned that he actually needed to feel it if he wanted to be successful, and that finding something to like about the other person was the key to feeling it.

That sounded “great in theory”, but Prasant said it was “impossible” for him to find anything to like about Martin. However, Prasant knew only too well that what he was doing wasn’t working. He’d reached the point of being willing to try anything.

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Communication coaching from my father

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A number of years ago, my father called and told me he was going to be in San Francisco giving a talk. He said, “Let’s have dinner afterward!”  I was thrilled, and said I’d love to also see his talk. I’d never seen my father give a presentation. He was a trial attorney who won a lot of cases, including one in front of the Pennsylvania Supreme Court. I knew he did a lot of public speaking, but I’d only ever seen him be a father.

Following signs in the hotel lobby leading to his talk, I walked into the glittering ballroom in the Mark Hopkins, a grand 5-star hotel high atop ritzy Nob Hill, and found my father speaking … to hundreds of attorneys who packed the room to listen to him.

What?????? This was my father??????

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The most important skill of a real leader

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What’s different about a real leader?

A real leader inspires and impels spirit, purpose and action. More importantly, they transform.

The only tool they have is communication.

They may have vision, wisdom, strategy, experience, knowledge and a love of humankind. But it is their communication that defines them.

A great communicator surpasses all others.

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The man who got two standing ovations before he was done speaking

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Philip said, “I’m already getting standing ovations when I speak at conferences. Not sure what you could teach me that would make me better.”

He wasn’t challenging. Just matter of fact.

I asked, “Are you getting them at the end of your presentation?”

He said, “Of course!”

I asked, “Do you also get any standing ovations during your presentations?”

Philip looked puzzled, “No.”

Pause. “Is that possible?”

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What to do when the audience turns their cameras off

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It was a virtual meeting. Most people think the word “virtual” means “Far away; using technology” and definitely “not as good as in person.” (I hear this all the time.)

However, if you look up the word “virtual” in a good dictionary, you’ll see that it means “Creating the power of real without actually being real”. I want to let that sink in.

In other words, virtual reality is different than actual reality, BUT when it is done well it has the power of actual reality. In other words, it creates a new reality.

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The most effective presentation strategy ever

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When people in the audience come to you afterward and tell you, “You really helped me!”, they’re saying that you are valuable to them.

Being valuable will do more for your career than anything else. It’s measured by how much you help. Think about the most valuable people in your career. They’re not the ones who dazzle you. They’re the ones who help you.

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What it takes to own the room

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Someone asked me what makes my coaching different. I’m going to talk about one thing I do, and one thing that all of our incredible ETS Coaches do, that makes it extraordinary. My purpose in telling you is perhaps knowing what I focus on will help you focus on this too as you go to your next meetings and give your next presentations.

Many communication coaches and programs coach the visible: the hand gestures, the voice inflection, emphasis on certain words, body language, the slides, the smile. The visible, physical mechanics.

I coach the invisible. The invisible is manifested, and others can see it, but what I coach is not visible.

I coach: Being there, presence, affinity, attention, awareness, interest, intention, creating understanding, command, dignity.

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Too many words. Not enough meaning

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“We don’t need a reorganization.”

That simple sentence changed the fate of hundreds of people.

Bill came to me for coaching, but not with high hopes. His first words were, “I’m interested in anything you have to teach me, but I want you to know that I’m realistic and I know that there are many situations where communication doesn’t work.”

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What to do when everything gets turned upside down...

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I’ve handled many difficult situations. Many difficult conversations. And I’ve spent my life helping others do the same.

I’ve seen people turn their losses around rapidly. I’ve also seen people who take a long time to recover.

The fastest, simplest and most effective way to turn around a bad situation, a bad conversation, or a bad relationship is this.

First, face the situation as it is. Don’t get drawn into “How it should have been”.

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Gaining the trust of the C-Suite

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If someone is being difficult and you can walk away and not deal with them, I'm all for it.  If you can go around them, or above them or go somewhere else, why waste your energy dealing with a difficult person if you don’t have to?

But there are times you can't choose to end that relationship, even though you may be able to walk away for a couple hours.

Sometimes you have a difficult boss, but no other job.  Until you find another job, you can't afford to walk.  Sometimes it’s immediate family that you can’t leave.  What do you do then?

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How to make other people’s faces light up when they see you

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This article is about how to make other people’s faces light up when they see you. 

At my farmer’s market on Sunday, the farmer where I buy broccoli every week, a man who is normally sullen and glum, lit up and started grinning when he saw me walking toward his vegetable stand.

Why did he do that? Because spectacular communication is rare in his life.

The staff of a senior executive in a major corporation complain he never makes time to meet with them. After my first meeting with him, he told me to always stop by his office to talk when I’m in the building. His face lights up when he sees me and he always makes time. He gives me his full attention. Our impromptu meetings often stretch to 30 or even 45 minutes.

Why does he do that? Because spectacular communication is rare in his life. 

A Vice President known for never answering his emails always answers mine within hours.

Why does he do that? Because spectacular communication is rare in his life. 

I haven’t even begun to tell you the results my clients get. Every day I get emails from our students about what happens when they apply the Communication Formula. They get equally spectacular results.

Real communication leaves you and the other person feeling really good.  

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How to have the audience see the best in you

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I’ve worked with professionals and executives of large corporations for over 30 years. They are used to feeling tense.  It’s become normal. Feeling completely comfortable is not normal. Being relaxed is not.

That’s how being slightly tense, or even very tense, becomes habitual. And they’re surrounded  by others who are also slightly or very tense. So they’re swimming in a sea of uninspected “normal”.

Communicating with a “Lioness”

One of the foundational, skills students gain in the Causative Communication course is the ability to BE THERE COMFORTABLY. This sounds insignificant to the untrained ear. Yet, without this ability as a base, no other communication skills function.

This is illustrated by an email I received from one of our students, Mariela. Mariela has a “Lioness” boss who crushes the spirit and destroys the self-esteem of all.

Mariela emailed me this after the course:

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