“Every time I try to convince them, they get irritated. It’s beginning to look like they don’t even want to hear about it anymore.”
I’ve heard this many times, many people I’ve coached. Sometimes it’s regarding a boss or executive leadership team. Sometimes it’s a person they work with. Sometimes it’s someone who reports to them. Sometimes it’s another team. Or a challenging customer. Sometimes it’s about politics. Sometimes it’s with their teenager at home.
It could be anything, any situation where they’re trying to convince or persuade, to introduce a new idea, to get buy-in or make change happen.
They explain and explain. And then they say, “No matter how I explain it, I still get ‘No’ or ‘We’ll think about it’ or ‘It’s just not a priority right now’. Or worse, they just ignore me.”
When that happens, you feel stopped. Horrible feeling.
What can you do about it?
Real persuasion happens when the person, group or organization wakes up and recognizes the truth of what you're saying, to the point they are moved and inspired to act.
When they do, they can’t help but change, they can’t help but transform.
That is the key to seeing your vision come to life in another person.
It takes two sets of skills to be able to do that. One is the full array of skills called communication skills. I cover those in several workshops: Causative Communication and Transforming Your Presentation Skills are two of them.
The other ability is never talked about, and yet your success in life depends on it. It’s the art of bringing someone to a new recognition – bringing about that split-second they finally understand what you’ve been saying. It’s the ability to skillfully guide someone to that moment when the words land and they see it clearly for the first time, creating that instant when understanding hits and the world changes for them.
Most people think persuasion is about piling on reasons, evidence or clever arguments. But if the other person only hears the words without getting them, nothing changes. The real skill is in bridging that gap. When they actually get it, it feels like the lights get switched on.
And that’s the turning point. Once they truly understand, persuasion stops being a battle. They move themselves. Often with surprising creativity. They join you in creating the vision.
That’s what you want to work toward. Not adding layer after layer of explanation. But getting the light to switch on.
This is a skill many want and few people have. That’s why we created Beyond Persuasion: The new route to extraordinary outcomes. It gives you the tools to make these realizations happen, even with entrenched thinking, and the step-by-step how-to for creating the extraordinary outcomes you dream of.
People who do this course say the results strike them with sudden force – they can hardly believe what they’ve accomplished.
When you make this moment happen, it’s a deep, almost physical sense of relief and exhilaration all rolled into one.
Here’s what people say about it:
“What I love most about ‘Beyond Persuasion’ is that it is not manipulative. It is respectful. It truly is a NEW approach. I’ve never seen people become ‘persuaded’ so fast or so thoroughly before.”
“I created major organizational transformation in only 3 meetings. Using this approach, they were on board from the beginning.”
“Results were spectacular. I watched people start in the usual confusion and “resistance” and watched as they smoothly transitioned to real understanding, commitment and then went into action. I’ve never seen change on a group level happen so dramatically or so fast.”
“I had a tough situation and solved it in one conversation. This seems to be happening regularly.”
“People love when I use this approach talking to them. It’s as if this is what they’ve been waiting for.”
“I don’t think I’ve ever had so many insights in any program. The content was truly thought-provoking.”
“Like all ETS courses, this one is unique. You learn things in this program you won’t learn anywhere else.”
Up until now, access to Beyond Persuasion was only available in-person or for private groups. As we saw the outcomes this training could help our students create, we decided to offer a version available to any committed professional, anywhere in the world.
What’s wonderful about the course is that it’s self-paced so you can set your own schedule, but there’s lots of feedback from an expert coach and interaction with the other participants – it’s the best of both worlds.
Enrollment for this unique self-paced training is currently open. The training material will be available between September 10 – December 10. Space is limited, so if you are serious about acquiring these skills, register now.
Is this right for you? Beyond Persuasion is for the tough situations, the ones that stop most people. It gives you the power to engineer understanding and shifts in perspective at will. Because once the light switch in them turns on, there is no outcome you can’t create.
To get more information about Beyond Persuasion and reserve your spot, visit this page.
Be the cause!