I have no doubt you have been extensively virtual this past year. Me too. I’ve been coaching hundreds of people, trapped in a machine-based communication medium that feels stripped of soul and humanity, teaching them how to make all their virtual communications meaningful to their audience.
I’ve met too many people who have no personality left. It’s been sanitized out of existence.
I’ve met people who are afraid to speak up and are way too quiet. They say way less than they should. I’ve met people who are always apologizing for what they think and who they are (“I’m so sorry I feel this way …”). I’ve met too many who are filled with self-doubt, trying to figure out “what’s wrong with me”.
And I’ve met too many “corporate professionals” who have learned to say and do all the right things, and then wonder where the satisfaction is in life.
Henry didn’t let the outside world influence him at all.
Jake, the executive I was coaching, was looking at the camera like it was a snake. He had come for coaching for what’s called “Direct to camera” presentation skills.
Many executives are coming here for this coaching because so many are being asked to make Direct to Camera videos. They’re being asked to sit in a small room and talk to a camera, with no actual audience present, to create a solo video that will be watched by 200 or 10,000 people. Many of these videos will be posted online for the public to see. I recently coached an executive who posted a video to 5,000,000 views.
It’s a weird feeling to talk directly to the camera. It’s not a “natural” skill.
Me: “I just called to tell you how much I love you.”
Justine: “What’s wrong?”
Me: “Nothing‘s wrong.”
Justine: “Yes there is. You never call me in the middle of the week. And you sound like you’re about to cry.”
Justine’s my big sister. She was right. I was driving across the San Francisco Bay, on my way home …
“I don’t know if it’s possible, but I would like to be captivating.”
This came from Jeffrey who sounded like it would never happen. He was telling me his goals at the start of the presentation skills workshop for senior execs their CEO had arranged. Jeffery is in Finance and no one would have described him as captivating.
Alan, the senior exec over Engineering, said, “Me too.”
The rest of the group all nodded, they wanted that too.
They all did their “Before” videos. They came across as brilliant, smart, experienced. None of them was captivating.
They looked at me hopefully.
By the end of the training, they were each not only captivating, but irresistibly compelling, and even charismatic. They came across as true leaders.
I’m going to talk to you about one of the things they learned that contributed to their transformation…
What a group of successful execs will learn in Causative Communication, are the rules. Not the rules that I dreamed up, but the rules that are common to all human beings, crossing every border reaching every culture, every generation, rules that determine the winners and the losers, timeless rules deeply baked in to human nature, powerful rules that will still be active 500 years from now.
The first one they learn is unexpected. It’s foundational.
As I was teaching the concept of affinity, Bridget very bluntly told me she doesn’t have time for it. I told her that I understood, and with her busy schedule she certainly doesn’t have time to do anything additional that would add time. But I explained to her that affinity is not something you do in addition, it’s HOW you do what you’re ALREADY doing. It doesn’t take any time.
Liza: “I’m leaving you.”
Matt: In shock. “Oh no you’re not.”
He was at home in Silicon Valley. Liza was calling from Boston. She was in a hotel room with the man she was leaving Matt for. She was on a business trip, but now she was telling Matt she wasn’t coming home. Matt just found out that their affair had been going on for months.
He knew things had gotten distant between them, and he felt responsible because he had been working too hard and had stopped really being present in their marriage. “I wasn’t there for her.” He suddenly realized what a mistake that was. But he loved Liza and he didn’t want her to go.
Matt was on the phone and thinking fast. He felt he was losing everything, his mind was a blank. He had just done Causative Communication and the only thing he could remember was intention.
Many people don’t know what to do when they run into push-back, hostility, opposition, or resistance. Especially when it comes from groups. There are so many wrong ways, but there are also many right ways to transform it. They all rely on outrageously great communication.
This isn’t something you can do “half-way” and expect to generate extraordinary outcomes. This type of result requires an ability most anyone COULD achieve but one that few ever will.
Terror, fear, even a little anxiety, makes people talk too fast. When you talk too fast, your words lose their meaning. Correct pacing is the hallmark of a professional speaker. There was one thing that Mariela was doing that was causing ALL the problems I just mentioned. She was talking to EVERYONE.
It seems logical. You have 300 people in your audience - you should talk to 300. Right?
This is the worst thing you can do.
I take many candid screenshots during the virtual training, and a number of videos with small enough groups when the workshops are in person. A candid photo is a photo where the person is not posing, they don’t even know a photo of them is being taken.
As people go through the workshops, and they see their faces change in their screen shots, especially when they see the anxiety replaced with affinity, they almost can’t believe how good they look.
Your face alone has 42 muscles. Some sources say it has up to 60. Every single one of them reflects your attention and your affinity.
How do you teach the principle of dignity? Most people wouldn’t know where to start.
I start with the word. People don’t know what it means. And if you can’t define it, you can’t do it.
Think to yourself, do you have crystal clarity on dignity?
I use a revolutionary new process called Word Clearing to teach extremely powerful concepts, including executive presence.
People make a huge mistake thinking that just because they said something, that the other person “got it”. That it registered.
When the person you’re talking to is solidly stuck in a particular viewpoint, when they have an obstinately fixed idea, there can be a time lapse between the time you say something and the time it registers. Why?
Your communication hasn’t ARRIVED.
He was a hard-driving senior executive everyone was terrified of. His criticisms were plenty, immediate and penetrating. Even so, the people in his division were fiercely loyal. He demanded, and they achieved.
Yet even the ones who had worked with him for years trembled with fear when they were called into his office. Most of his people don’t know what real listening is. They are too terrified of him to really listen, too terrified to really be there for him. You’re not hearing anything when you’re terrified. You’re focused on your own survival. You’ve got to really be there for someone for them to open up.
Imagine being in a really good movie. Would you interrupt what’s happening on the screen? Never! You would never let anyone else interrupt either until it’s over.
The audience only gets restless and starts to talk, or wants to do something else, when what’s happening in front of them doesn’t hold their interest.
The right question to ask yourself is, “What does it take to be uninterruptible? What does it take to be so good, everyone wants to hear everything I have to say? How do I keep them totally captivated from my first word to my last?”
When do you give up on someone? That’s something only you can answer, but when the answer to this question affects tens of thousands of people, it’s worth pushing the limits of not giving up.
I’ve seen communication succeed despite all odds, and this is where REAL skill comes in.
Some of the people that have come here for training have no authority and they’re being influenced by the people at the top in ways that block them from doing what really should be done. Their goal for the training is to learn how to influence their leaders, especially when the leaders don’t have the communication abilities needed for others to find them easy to talk to. Especially leaders who don’t listen.
When do you give up on someone? That’s something only you can answer, but when the answer to this question affects tens of thousands of people, it’s worth pushing the limits of not giving up.
I’ve seen communication succeed despite all odds, and this is where REAL skill comes in.
Intention is an invisible wave that carries your communication across and causes you to be successful in being fully understood.
Learning how to create this carrier wave is a game-changer.
People often try a variety of different approaches before they land on the precision it takes to create pure intention.
If you would like a little more magic in your life, raising your affinity for the other person is a super effective and rapid way to create it.
It’s not something that needs to happen only once in a while. You can do it in every conversation you have. Even in horrible, terrible, hammered situations with “difficult” people. Especially in those.
Amy came to Causative Communication thinking she had to learn to “be more forceful”, but that made her feel defeated because it was so far from who she really is, and it wasn’t who she wanted to be. It meant sacrificing too important a part of herself.
I loved her immediately.
The problem wasn’t that Amy was soft-spoken. The problem was that she had absolutely no intention when she communicated.
Everyone also tells me, “I know that listening and acknowledging are ‘the right thing to do’” and they wish they could do it because, “A good person does it.”
But, there seems to be a big split between “The right thing to do” and GETTING THINGS DONE!
Of course, people want to do the right thing and be a good person, and the people I teach really are good people already. But more than anything, they need to GET THINGS DONE!
There’s a love that happens at work that’s not a romantic love. It comes from sharing and working together to achieve a deeply-felt, and deeply personal, purpose. It comes from pure appreciation. It comes from real admiration. It comes from the joy of creating something incredible with someone or someones. Perhaps you are thinking of someone in your life that you feel this for as you read this. Then you know - it’s powerful and deep.
Large corporations give us an extremely limited vocabulary for expressing this deep love. And great restrictions on how we communicate it.
“The thing about working in a really large corporation is I’m not very powerful.”
Carla didn’t realize that what she was telling me wasn’t a fact. It was a decision.
Many people don’t get this. They confuse their decisions with “the facts of life”. These only become facts after the decisions that create them. Different decisions create different facts.
Here’s how it played out for Carla and how she did the impossible.
Jayne showed up for Causative Communication desperate for a solution.
Her arguments were logical, rational and she had no idea why it wasn’t working. This kind of situation didn’t just happen once in a while in Jayne’s life. It happened a lot.
Jayne thinks light years ahead of most people, she sees what they don’t see, she comes up with answers faster than they can perceive problems. And when she has to communicate from her world to their world, if they’re not already in her world, they don’t follow her.
If you are like Jayne, here’s what you can when logical arguments don’t work.
Latisha showed up for Transforming Your Presentation Skills in quite a state. She was very self-conscious. No matter what I said, she kept asking me to coach her on her hand gestures and her words.
“Do you think this hand gesture is better than this one? Do I have more presence if I put my hand on my hip like this?”
On and on. It took Latisha all morning to realize I wasn’t going to coach her on any of that.
It’s a common mistake - I’m always coaching people on this point.
Most people have a lot of attention on themselves, what they’re thinking, what they’re feeling, what they want, what they’re going to say, etc. etc. etc. etc. It’s a deeply trained-in self-consciousness that makes the most important question in their mind when they’re giving a presentation the absolutely wrong question and that is, “How am I coming across?”
It’s a common mistake - I’m always coaching people on this point.
Copyright 2025 Effective Training Solutions. All Rights Reserved.