I was part of the audience watching Louis present. The audience was listening, but unmoved. Louis could feel that and was suffering.
Until recently, his career had been focused on the engineering technology that was the core of his company’s success in the high-tech industry. He had now been promoted two levels up and his presentations were no longer to other engineers. They were now business presentations, not technical presentations. All the details that had made Louis an expert within the engineering community were uninteresting to his new audience of executives. Louis felt like a fish out of water. The senior executives he was presenting to looked and felt like a panel of cold, unresponsive strangers.
Louis had two goals when he began the Transforming Your Presentation Skills workshop, two skills he wanted to learn: how to keep his audience engaged and how to be persuasive. Louis felt both were impossible for him to ever achieve.
