Executive Presence, Presentations
Ingrid Gudenas
How to Maintain Executive Presence When You ...

The most important factor in a truly successful presentation is the deep, powerful, human connection a great presenter makes with every person in the room. Slides can easily BREAK your connection with the audience. 

Causative Communication
Ingrid Gudenas
How to change a corporate culture in 2 hours

How long does it take to change a corporate culture? Apparently two hours if you have the skills to do so.

Presentations, Public Speaking
Ingrid Gudenas
The Communication Skill AI Can't Reproduce

There are times when I’m coaching higher level executives that they also have multiple speech writers to craft the key messages, and Comm’s Departments to create their slides. Now a number of them are also relying on AI to write their speeches.

Presentations, Public Speaking
Ingrid Gudenas
When you're not a "natural" public speaker

When you see Marcus now, you would say he’s a natural. You would be correct.  He is completely natural. A truly competent speaker IS completely natural. That doesn’t mean they start out that way. Marcus certainly didn’t.

Presentations, Public Speaking
Ingrid Gudenas
The moment before the first word

350 people were paying attention, listening with a focus that’s surprising in one person, let alone 350.

Presentations

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Your Presentation Mojo

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I’ve been delivering tons of virtual and in-person presentation skills workshops and coaching.  Extraordinary executives, brilliant engineers, top sales professionals, fascinating attorneys, individual contributors, early in career, the complete spectrum of corporate life.

They’re dynamic, charming, funny, warm, open, personable …. that is, until the workshop starts.

Then they each take turns giving their 1st presentation, before any coaching.

Suddenly life, personality and charisma drains out of them, they become very corporate.  Very businesslike, deadpan.   Dry data, cautiously stated conclusions, serious, matter-of-fact, completely restrained and inhibited self-expression.  Conservative. Suddenly it’s SERIOUS.

I remember a student I had a couple years ago who, when I asked her to tell me her goals for the workshop said, "I want to get my Mojo back. I used to have Mojo and somehow I lost it." Such a good goal!!!

When your Mojo’s working, you’re feeling GOOD.  And the audience can’t help but feel good too, and absolutely love you.

It has nothing to do with content.  Nothing at all to do with WHAT you’re talking about.

It has everything to do with YOU.

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Why "trendy terminology" destroys communication

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I was watching a video of a live presentation by Mark, the CEO of a major corporation with more than 40,000 employees.  Mark was visibly and painfully uncomfortable.  Worse yet, he was making a fool of himself.

Mark had heard about me and reached out with a request that I coach him on his presentation skills.  He had his Chief of Staff send me a couple of his recent videos to watch in advance “to see what he’s doing wrong”. 

Mark knew something was clearly wrong.  In our initial conversation, Mark told me, “The more feedback I get, the worse I’m getting.  I need someone to straighten this out for me.  I may not be the best public speaker in the world, but there’s no reason I need to be the worst.”

I started our first coaching session wanting to understand what was going on in his mind. I asked Mark, “What were you trying to do up there?”

Mark answered, “I’ve been given feedback that as a CEO I need to be vulnerable, and that I also need to be more passionate. That’s what I was trying to do.” 

I asked, “What does that mean?  Vulnerable and passionate?”

Mark looked at me, and with great pain in his eyes said, “I have no idea.”

Well, there you go.  Mark was trying really hard to execute something that was completely incomprehensible and confusing.

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Activating your power to inspire

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Alan has been giving “All-Hands” presentations to the 1500 people that report to him. His organization has over 80,000 people. They’re currently getting hammered in the news. The company has been struggling, trying to recover from mistakes made by the then-CEO five years ago.  Unfortunately, they’ve just had to announce layoffs.  There’s a tremendous amount of re-organization and re-shuffling happening. Where people will land is up in the air.  The future of the organization is uncertain and morale is at an all-time low.

Alan’s group has been the only one that’s been inspired. Why are they inspired? In the midst of all this, there is one reason only:  Alan is inspiring them.

This wasn’t always the case.

When Alan came to me for coaching, his desperate “pep talks” had been falling flat.  Alan said, “If I don’t inspire them, I’ve lost them. I need them inspired, aligned, engaged, and enthusiastic. I know it’s impossible, but I need them to stop listening to the news, to tune out what’s happening in the rest of the organization and focus on what we need to be doing.  I haven’t been able to get them to see it, but I know we can make a difference.”

That’s a difficult assignment when the only conversation in the halls is the latest trash in the news, who got laid off, who’s afraid of getting laid off, how all the “good people” are leaving, the shattered trust in management and loss of faith in the vision.

Alan wanted to be MORE than just understood.  That wasn’t enough.  He wanted to inspire. Many people who come to me for coaching want that.

It’s an important ability for a leader to have, at any time.

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How to be the authority, even if the CEO is in the room

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Sam was about to enter the room to give his 3rd quarterly presentation to the Board of Directors of a $50 billion multinational corporation.

The presenter before him had 45 minutes and came in with 79 slides. No surprise, they ran over their time.  By the time Sam walked in they said, “Hurry up, come on in, we’re running late, let’s get started.”

Sam walked in thinking he’d find the same room he’d experienced in his two previous Board meeting presentations.  He was completely unprepared to find four times as many people in the room.

The person ushering Sam in was trying to move him to his seat very quickly. Sam started to ask a question, someone cut him off and said, “Let’s just get started, we’re running late.”

Sam felt off kilter, but started anyway, rushing, going a little too fast, talking too much, trying to get it all in, looking around, trying to find faces he knew to connect with in the crowd, feeling totally off.

A CEO of a major corporation, new on the Board, interrupted Sam and said, “I want to challenge one of the points you just made.” and asked Sam a somewhat hostile question.  Sam knew the answer, but he stumbled and was awkward. The CEO said, “That’s not a good enough answer, I need more specifics.”  Sam recovered somewhat and answered with more specifics. The CEO didn’t say anything, but he didn’t look satisfied either.

A week later Sam showed up for Executive Coaching with me and asked, “How should I have handled this? It was dreadful!”

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Your power to create deep human connection

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Sally: “I can’t!”

Kevin: “It’s really hard!”

Mark: “I feel totally uncomfortable doing it.”

Mary: “I’m afraid people are going to think I’m weird.”

Phillip: “I don’t want to make people uncomfortable.”

I’m only giving you five examples, but I have hundreds, and probably 30 from just this week alone.

What terrible thing have I asked these people to do?

Lately, I’ve been coaching a lot of executives, leaders and people in leadership development programs. These are competent, capable, strong, courageous professionals with proven track records.

And they struggle with this.

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The secret to creating an aura of success

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Kendra was giving a sales presentation to VIP prospects. She was explaining why her company would outperform the competition and why they were a better choice as a partner, even though they were newer and not as well-known. The message was powerful. She was saying things like, “We’re best at … We have the highest record of … No one can match our…”

Her words were well crafted and she was beautifully dressed. But her overall body language was unmistakably expressing a suppressed anxiety, a “I hope you believe me, I hope this works. Are you getting what I’m saying? Do you believe me?”  It was a bit tense, with a very slight nervousness.

The prospects were sitting there listening, no expressions on their faces. Kendra became progressively deflated as she went along, and then ended weakly with, “Well that about sums it up. Those are all of our strengths as a partner and we hope to do business with you.  Let me know if you have any questions.”

They chose the competitor.

When Kendra showed up for the Transforming Your Presentation Skills workshop, she explained to me that her company actually IS the best in the industry and why. It was clear she has a compelling story, and I mean really compelling.

Her delivery, on the other hand, inspired sympathy, not success.

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The day I helped an engineer perform a miracle

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I was part of the audience watching Louis present. The audience was listening, but unmoved. Louis could feel that and was suffering.

Until recently, his career had been focused on the engineering technology that was the core of his company’s success in the high-tech industry. He had now been promoted two levels up and his presentations were no longer to other engineers. They were now business presentations, not technical presentations. All the details that had made Louis an expert within the engineering community were uninteresting to his new audience of executives. Louis felt like a fish out of water. The senior executives he was presenting to looked and felt like a panel of cold, unresponsive strangers.

Louis had two goals when he began the Transforming Your Presentation Skills workshop, two skills he wanted to learn: how to keep his audience engaged and how to be persuasive. Louis felt both were impossible for him to ever achieve.

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You had me BEFORE “Hello”

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We've all heard the expression, “You had me at ‘Hello’.”  That sounds pretty good.  But when it comes to giving presentations, for a real winner that's way too late.  The really GREAT communicators will have you before they say “Hello”.

You see them standing there and, well BEFORE they ever say anything, you can SEE there's something different about them. 

Their poise, their dignity, their self-assuredness, their utter calm, make them stand out.

They don’t look like “normal” people.  They have presence.  They own the room.

It takes you in the audience only a split second to see all that.  Enough that you're intrigued, captivated, leaning forward a little to catch their words.

They have you well before, “Hello.”

This is the hallmark of a great communicator.

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Living the magical life of an expert communicator

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Jesse is used to doing the impossible. He just applied for a position that everyone told him he couldn’t get.  He’s been told many times that “usually” people need to “prove” themselves for several years before they’re considered for these higher levels. 

 Jesse long ago decided that “usually” was not for him.

 He applied for the position … and got it.  Right away too, I might add.

 Jesse has gotten every position he’s applied for in the last 5 years, and there have been a good number.  Many more than “usual”.  His career is on the fast track.

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Communicating "up" without feeling intimidated

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“I want to promote him, but I can’t.”

I heard three different executives say this last week. They were talking about three very different people that report to each of them, that they want me to coach, people who – by total coincidence – have the exact same problem holding them back.

It’s not an inability to do good work or a lack of their boss’s support.

Vikram, Martin and Sharni are all doing great work. Their bosses absolutely want to promote them and are going to bat for them as best they can. They want to make Vikram a Vice President, and Martin and Sharni each a Director.

However, the bosses are getting stopped by pushback from their peers and their own bosses – all for the exact same reason:

Vikram, Martin and Sharni are not seen as “good communicators”.

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How to sound authentic

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Victor says, “I want to sound authentic.”

What a funny request. I started laughing before I caught his serious look and stopped myself.

I asked him, “Are you saying you’re not authentic, but you want to sound like you are?”

Victor: “No, that’s not it. I think I’m authentic.”

But he didn’t sound sure.

Me: “Then what’s the problem?”

Victor: “I just don’t think I sound it. And I don’t know why.”

In a flash, I took in everything about Victor, and I understood.

It started when Victor was little and in school.

Authentic means being who you are, being genuine, true, in opposition to that which is false, fictitious or counterfeit, in other words “put on” to create an appearance.

When Victor was little, I’m sure he had no trouble being authentic. No 2-year old does.

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How to present in a very large room

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The room overwhelmed Alan the moment he stepped in and his eyes touched the endless space around him. Unfamiliarity with the enormous size crushed his confidence and sense of importance, leaving him feeling small, nervous and terribly self-conscious. His walk to the stage was uncomfortable, an awkward expression of embarrassment. Should he walk fast? Slow? He walked like he wasn’t sure.

Alan would be speaking to almost 1,000 of his organization’s leaders in this very room.

He already dreaded the moment the room would be filled with their faces, turned toward him, silently waiting for his first words.

Long before that moment arrived, Alan had already lost the battle to save his dignity and present with confidence.

It was an honor to be invited to join the senior leadership ranks, but Alan was far from feeling the grandeur he experienced when he watched the other senior execs present.

He simply felt small.

Anticipating the event had him drowning in a sea of misery and anxiety.

But Alan wasn’t ready to give in.

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How to Maintain Executive Presence When You Have to Use Slides

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Steve was nervous. New to the executive ranks, he was preparing for his first major presentation to 250 senior leaders of a $30 billion corporation. Let me tell you what was making him uneasy. This is what he told me:

“I’m putting the finishing touches on my slides and I’m nervous. I wish I didn’t have to use them, but I have slides that MUST be shown. I want to be able to engage the audience, and engage them like NO OTHER PERSON EVER HAS, but I’m worried I’m not going to come through because of all the slides I have to show them.”

I understand the problem.

The most important factor in a truly successful presentation is the deep, powerful, human connection a great presenter makes with every person in the room. Slides can easily BREAK your connection with the audience.

Without that connection, your words are weak. They hit the surface of the audience’s mind and bounce off. There’s no impact.

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The Stepping Stone to Executive Presence

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I was coaching Jon, a senior executive located in bustling New York City’s mid-Manhattan.

Jon wants to develop Executive Presence.

We began with presence.

Executive presence is a particular type of presence. It’s an advanced type of presence.

You need to possess tremendous presence before you can develop Executive presence.

A key factor in presence is the ability to stay in the moment.

I taught Jon the robust theory behind presence, and now he was practicing the first exercise he had to master. Jon had his eyes closed so he wouldn’t be visually distracted. He was simply sitting there, being in the moment, learning how to control his attention and awareness and simply stay in the moment.

It was difficult for Jon in the beginning. As he sat there with his eyes closed, he was struggling with a traffic jam of thoughts in his head. Worries about an upcoming meeting, snatches of yesterday’s conversations, sudden rememberings of something he’d promised. A mad rush of thoughts whirled around, colliding in his mind, distracting him from the present moment. Creating chronic anxiety.

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The secret to keeping your audience on the edge of their seats

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Here’s the thing to know about audiences: they will only stay with you as long as they are learning.

I know, I know. The problem is you don’t have exciting content to work with. You have, well, corporate presentation material. And, let’s face it, nobody’s ever made an action movie out of a corporate presentation. I know your challenge. I get it.

But just because the material may seem boring, does not mean that you have to be.

This is something you can do with your own presentations to keep your audience on the edge of their seats. I’m going to tell you how a professional keeps their audience engaged.

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The end of "flat" presentations

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George was droning on. And no matter how hard he tried, his sounded like every other flat corporate presentation.

Not only was it boring, it made George boring. There was nothing of value in his work or in George. Nothing to pay attention to.

Never having had a real mentor, George was following in the footsteps of the thousands of other tiring corporate presenters he’d seen, all stamped from the same mold.

His presentations had devolved into a stream of words with no meaning.

But George always had the feeling that he was capable of more.

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The one thing that can free you from fear of any audience

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“I get stage fright so bad, my mind freezes up and my ears start to burn.” So said Matt.

Janet, our Lead Trainer, and I were coaching Matt, preparing him for an upcoming in-person presentation he will be giving to 500 leaders from his company, gathered together for a quarterly meeting in a large convention center. Matt is a Senior Vice President, responsible for $6.2 billion worth of annual revenue. He knows his stuff, he’s a good man. Yet terrified of public speaking.

Put Matt in front of 500 people, his expertness, confidence, talent and intelligence drain right out of him.

“I feel all alone up there, completely disconnected. Even when I know what I want to say, it all leaves me.”

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Seeing people transform into powerful beings

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We’re still delivering an abundance of virtual coaching, and we also recently opened up our office for in-person training for the first time in 2 ½ years. It’s been thrilling. It’s for small groups of no more than six, so it’s also very personal.

Having the whole person in front of us for the whole day, several days at a time, seeing them laugh and smile in all dimensions, has been rich.

Even more remarkable have been the incredible transformations in their presentation skills.

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How to tell the truth...and why it matters

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Walter is a very high-level engineer who works on new product development, critical products that generate billions in annual revenue for the corporation. He presents quarterly to the CEO and executive leadership team who rely heavily on Walter’s technical expertise.

Walter is a really nice guy with a great sense of humor. I liked him right away. But when he started the presentation that he wanted to practice during our Executive Coaching Session, all the life in him drained away.

I asked him, “Walter, you don’t look like you’re enjoying this very much. What’s happening?”

He said, “I really hate giving this presentation.”

Me: “Why?”

Walter: “Last quarter, without talking to me or my team, the CEO promised Wall Street we would have a new product release in January. A brand new product that’s really complicated to develop. The CEO was feeling pressured because our competition is ahead of us on it.

“In our last presentation I tried to tell him that we’re not ready, that it will take us at least a year and I tried to explain why.

“He cut me off and told me that he had already publicly promised Wall Street and we had to do it. He said that since the competition had done it, he didn’t see any reason why we couldn’t do it. He said it was my problem to figure out, and just to go solve it.

“I went back to my team and we’ve all been running around in complete confusion for the past quarter. We’ve gotten nothing done and now I have to present our quarterly results and we don’t have any. I have to make it look like we’re working on it and moving forward when we’re not, and you’re right - I’m most definitely NOT enjoying this at all.”

Walter was faced with the dilemma of: How do you present something that violates your integrity? (READ MORE…)

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Earning the audience’s attention

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“I can feel it. People’s minds get very quiet when I start to talk. They’re totally quiet until I’m completely finished. They’re really listening to me.”

Mateo, a recent graduate of Mastering Virtual Presentations, wrote that to me last week.

Why are they quiet? Because they turned off all thinking.

When do audiences do that?

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