Our Approach to Coaching
The following description of our coaching method applies both to group workshops and Premier 1-on-1 Coaching.
Our coaching is different
Most coaching is a lot of discussion, the coach asking questions, sharing experience, giving feedback, suggestions and advice, strategizing and helping you work out and execute a plan of action toward your goal.
We do that, but that's only about 20% of what we do in our coaching. The other 80% is much more like sports coaching.
Most people have never been coached this way, at least not outside of sports. Anyone who’s had a GREAT sports coach has experienced it.
Our coaching is very intense and direct
It has only 1 purpose: It’s designed to enable you to be causative so you can live life on your terms.
To be causative means making what you want HAPPEN. Being able to cause your intended effect or outcome at will.
You’ll tell us your goals, your dreams, your challenges, your difficult situations, your ambitions. Our job is to have you walk out with the skills to achieve them.
This is how it starts
We’ll put you in situations specifically tailored to your goals. These situations will TEST your skills by challenging you in realistic ways that REQUIRE you to use superior level skills to achieve the outcomes you’re going for.
As we observe how you manage these situations, we’ll ASSESS your current skill level.
There are approximately 23 skills needed for outrageously great communication whether you’re 1-on-1, in meetings, negotiations, leading, persuading, making sales, networking or building relationships. And an additional 17 are needed for hitting it out of the park when you’re giving presentations or talking to groups.
Most people (even successful ones) have no more than 25% of these skills.
We’ll assess where you are (which skills you have, which are weak, which are missing) and where you could be if you were at your FULL potential.
Because of our 30-year track record we’ll have an high expectations of what you're capable of IF you have the right skills. Like a great sports coach, we'll set the bar high for you.
One skill at a time
Then we’ll help you develop the exact skills you need, one at a time. We’ll start with the most fundamental and foundational skills to give you an unshakable rock-solid foundation.
You’ll practice the 1st skill and MASTER it before you start practicing the 2nd. While you're practicing the 2nd skill, you'll be doing it in combination with the 1st one, and so on through ALL the skills you need to be truly amazing. We’ll start with simple skills and progressively work with you until you're mastering complex skills.
You can see which specific skills you'll gain on the pages on this website for Causative Communication Live! and Transforming Your Presentation Skills.
We’ll systematically ensure that your confidence is rock-solid each step of the way.
How you’ll be coached
You’ll practice A LOT. We’ll be coaching you the whole time you’re practicing, EXACTLY the way a great sports coach would coach you. If you’ve ever seen a great sports coach in action, you know this kind of coaching is ACTIVE and DIRECT.
It’s encouraging, demanding, motivating, unwavering about your ability to be amazing, gives you courage and helps you push past all your limits to set new records of your personal best.
It brings out the amazing that is sleeping inside you.
This kind of coaching develops mental discipline and even character.
You’re in action with the coach telling you, “Do more of this … Try this… Intensify this ….Good! Now you’ve got it! Now do it 10 times perfectly in a variety of scenarios.”
We’ll have you do it again and again, taking it higher and higher, getting stronger each time, until you perfect each skill. Then you'll combine all these skills in a sequence of complex mastery. You want to respond to life's situations with the speed and accuracy of a Samurai.
These practice sessions are called “drills” and their purpose is to enable you to develop incredible speed while thinking on your feet, to hone your accuracy and precision in all situations, just like an athlete.
A great coach knows you CAN do it and gets you there, even beyond your own expectations of yourself. We believe you’re capable of persuading people in less than 5 minutes. We believe you can create trust, loyalty, commitment. We believe you can inspire people to act in extraordinary ways. We believe you're capable of great leadership. We believe you can defuse conflict and make resistance evaporate. We believe you can have an audience on the edge of their seats completely captivated by what you're saying. We know you’re capable of powerful executive presence.
It helps that we expect much of you. It brings out the best in you. It helps you get there.
You’ll see yourself on video
We’ll also video you at the beginning, throughout your coaching, and at the end. The first video allows you to understand our initial assessment of your skills because you can see what we see, once we point it out to you.
The videos throughout your coaching allow you to better understand our feedback. Video also enables you to see those areas you need to strengthen. Seeing them for yourself helps you create personal breakthroughs during your intensive practice sessions.
You'll also see for yourself the amazing difference each skill you gain creates in your ability to reach people and create a profound impact.
The final video only happens when you have perfected all the skills and are hitting it out of the park. We’ll make sure you’ve made it all the way before we start your final video.
This final video allows you to see the profound difference in the skills you walked in with and the ones you're walking out with. You'll see you've developed a truly superior level of skill in a VERY short period of time, especially when you compare your first and last videos. Our clients are BLOWN AWAY watching their final videos.
We call it, "Miracles as usual."
After your workshop or coaching sessions, you'll keep these videos and you’ll be able to refer to them as visual reminders of how to execute each of the skills.
You’ll achieve ridiculously high standards.
For example if we’re coaching you on your presentation skills during one of our workshops, we’re looking to see:
Are you effortless? Did you make a strong connection with every person in the room? Is your communication penetrating? Did you sink every point you made? Is the audience on their edge of their seats? Are you remarkable?
Our students often say, "I get the idea of what I'm supposed to do." Then they’re surprised that we're going to coach them ALL the way until they can do it SUPREMELY WELL.
One of our clients is in sales. This coaching helped him make his $1 billion sales quota. The comment he made was,
“What’s amazing about your coaching is that you take all of us the last mile on every single point. And it’s that last mile that really makes us remarkable and gives us the skills we need to create magic on demand.”
We couldn't agree with him more. We’re not satisfied until we see every student accomplish that.
This kind of coaching is the difference between coaching someone to improve their ski jumps and coaching someone whose ski jumps win the Olympic gold.
There are definite “core skills” that we teach as part of our programs, but how they apply to you is completely unique - just as you are unique. Your uniqueness gets expressed as what the world calls style.
We never coach on style. We don't believe it's possible. We don't believe style can be taught or, worse, imitated.
We believe style comes from within and is an expression of who you really are at the core.
Most people we coach have not yet discovered their style. Many come to us saying, “I'm an introvert.” “Introvert” is not a style. “Too direct” is not a style. “Like an engineer” is not a style. Most of the labels people tell us are a far cry from a style.
Style makes you different from, not like, other people.
Your style is what gives you flair, it’s what will attract people to you like a magnet and hold them captivated and in rapport with you.
Style tends to get buried deep and needs to re-awaken. Our coaching re-awakens your true style. The admiration you'll receive when this trapped style is released is extraordinary. We’ll help you unbury yours, discover it, express it.
You won’t learn any tricks, tips or gimmicks
The skills we teach help you at the core. They’re not tricks or gimmicks. We use the word core deliberately. You cannot gimmick your way into a good relationship, a profound impact, loyalty or a lasting agreement.
we're the best so you can be the best
We’ve dedicated our lives to becoming the best so we could help you experience the complete liberation of not only your style, but to experience the magic that happens when you do the work and master very profound communication and presentation skills.
By the way, you’ll have a good time
We should also mention, coaching is also a lot of fun. You’ll have a good time and you’ll laugh a lot. You'll love your coach. We absolutely love this work, we love our clients, we have a great sense of humor and we know how to keep it interesting, encouraging, rewarding and fun for you all the way.