Coaching, Executive Presence
Ingrid Gudenas
A woman who does the impossible

Today is Administrative Professionals Day when we celebrate the unsung heroes of the corporate world. I’ve been working with them for decades and my admiration for them is boundless.

This article is about an extraordinary one, Debbie Gross, the author of The Office Rockstar Playbook: How I Leveled Up as an Executive Assistant and Helped My CEO Build a Multibillion-Dollar Company.

Coaching, Executive Presence
Ingrid Gudenas
The real cause of stage fright

When you Google, “How to handle stage fright”, you’ll find many strange suggestions, some  from very prestigious sources. I saw a video posted by a respected MBA program where the solution presented is finding a friendly face and only talking to them.  Audiences hate that. Another impressive source posted a video demonstrating “Power Poses” where you have one hand on your hip and another on a chair. Looks ridiculous when you actually do it. Another respected source recommended drinking orange juice. Makes me wonder if he has investments in the orange juice industry.

No mention of a root cause.

Coaching, Executive Presence
Ingrid Gudenas
The CEO dilemma of self vs mask

I’ve been asked to coach the CEO of a major global corporation.  Google his name and an abundance of videos pop up.  I’m watching portions of many of them to assess where I can help him.

This is a man who has been given so much advice on “how you need to come across”, it overwhelmed and finally drowned his soul.  Unfortunately, he listened to it. It led him into crafting this artificial persona. The persona he’s been told Wall Street and a faceless group of investors demands.

I’m seeing the superficial performance of a well-scripted theatrical role: “the successful CEO you should invest in.”

Coaching, Executive Presence
Ingrid Gudenas
When you need them to change

It all began when a re-organization thrust Olivia into a new department. She felt like a failure almost immediately.  

The people on the new team were openly hostile, smug, superior, stubborn, cold, uninviting, and often mean.

Olivia very badly wanted to blame them. 

But Olivia did something that most people don’t do when faced with a situation like this.

Coaching, Executive Presence
Ingrid Gudenas
The secret to everything

It was a virtual workshop on Causative Communication. On my screen were five beautiful faces. Each one of them representing a wonderful person in different countries across Europe.

Julien had just finished practicing presenting a proposal to sell the government of his country a new high-tech product. The others were watching.

Julien knew something was really different about the way he was communicating. He reached the end. Long pause and then he said, “That was Amazing! I never felt that before.”

4 heads nodded. They never had either.

Julien: “What was that?”

Executive Presence

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How the "techie guy" learned to win over every audience

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“I’m a techie guy. I’m not one of those dynamic, charismatic types. I don’t even like them.”

I’ll never forget the first time I saw Steve. He had just been promoted to Senior VP. His boss, the Executive VP, reached out to me within weeks of Steve’s starting in his new role:

“You’ve got to help him. He’s in a very visible position now. His presentations are dreadful. He’s dry, monotone, off-putting. The employees are not warming up to him. Frankly, I don’t think they like him.”

The problem was that, while Steve dislikes the dynamic, charismatic type, that’s exactly the words used to describe the previous Senior VP, the one Steve was replacing, the one everyone loved, the one who had just left the company, the one everyone missed, the one everyone wished would come back.

You see the problem.

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This is better than being polished

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“I was struggling to find words.”

Vince, one of our Executive Coaching clients wrote that in an email that he sent along with the video of an extremely difficult conversation he had with a group of very unhappy individuals who felt they had experienced a great injustice.

He wanted to show us how, in an hour, this extremely distrustful group transformed into a smiling, grateful, warm, and unbelievably appreciative group of individuals who beamed at him with great friendliness.

It was remarkable to see.

Vince’s journey has been a fascinating one. He is a deep man, a good man.

Like many who come to us for Executive Coaching, his goal was to have executive presence and polish.

Isn’t it funny that now, after his coaching, he is writing about struggling for words? It sounds like he’s not “polished”. You would think he didn’t achieve his goals.

Yet Vince achieved something that goes way beyond.

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The secret to more progress, faster

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Don (VP of a major corporation here for coaching): “I want to extend my executive presence throughout the organization, beyond my immediate area.”

Me: “What does that mean?”

Don: “I want them to know I can add value to their activities.”

Me: “Is there a problem with that?”

Don: “Yes, they’re not seeing it. They think that I can only add value in my own area. Not outside of it, not for them cross-functionally in the organization. It’s frustrating.”

Me: “Have you ever told them that you can add value?”

Don: “No.”

Me: “Why not?”

Don: “They need to see it for themselves.”

I call this “Executive Charades”.

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Body language and other ways to ruin Executive Presence

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“What are you doing?”

I was asking Alessandro this at the beginning of the Mastering Virtual Presentations workshop. Alessandro was giving his first presentation and I was trying to make sense of his sudden stone-faced glare and forceful hand gestures.

“I was told I need executive presence so I’m trying to come across with gravitas.”

The problem was that he was trying to do it with his body.

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The aura of executive presence

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“Dominique is smart, people like her, she gets things done. But we can’t promote her to VP yet. She has no executive presence.”

Imagine Dominique‘s reaction when she heard those words spoken by her senior management.

“But, but, but … I’m qualified! I don’t get it!”

That one missing ingredient was stopping it all.

What is executive presence? It’s an aura.

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The pure signal you send to your audience

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A man on stage plays the trumpet. The note he plays floats out over the crowd. The audience is still. Listening. Absorbed in that note. Nothing exists but that moment, that note. He gives his note everything and, as he does, so does the audience. He holds it, lets it go. The audience lets out their breath as they gently land into the silence.

When he’s not playing his trumpet, this man is a powerful force for good in a leadership position within his world-renowned organization.

He aspires to senior leadership and came to us for coaching on Executive Presence.

It turns out that what he learned about presence elevates not only his communications in the challenging professional world he inhabits, but also in his extraordinary other world as a musician.

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