About ETS

Effective Training Solutions (ETS) is a world-class international training organization located in the San Francisco Bay Area.  ETS was established by Ingrid Gudenas in 1983 with the purpose of helping individuals and organizations bring out their talents and develop powerful new skills that enable them to achieve their goals. 

ETS has delivered training to major corporations in 30 countries and is known for stellar results and high customer satisfaction.

We are very proud of the fact that 96% of our business comes from word of mouth.

ETS Trainers are high calibre, competent and know their business.  We believe each student is important.  Every student counts.  

Our workshops are consistently judged by participants as their highest-rated training experiences.  Many executives and high potential individuals have found their coaching here to be the life-changing breakthrough they were looking for.

We hold ourselves accountable for results, which is why we’ve been published so many times for helping clients produce financial ROI with excellent training.  See where we’re published.

We’re located in Emeryville, across the Bay from San Francisco.  We're in a beautiful old building that was built in 1910.  It’s a renovated factory converted into a training center with 20 foot ceilings, beautiful old brick walls and large windows that provide an abundance of natural light and fresh air.  It’s a spacious and friendly place, perfect for a break from your routine environment.  We’ve had more than one client say they want to move in.  And, of course, if you prefer, we’re happy to come to you.

Our programs are based on articles and lectures by L. Ron Hubbard.

We take pride in the results our clients get from their training.  You can get a sense of our range from the topics on our home page.  In each of these areas, we are truly unique.  We enjoy delivering training and results you can’t get anywhere else.

Contact us to find out more.  We’d love to talk with you and hear your story.


From one of our Clients:

I find it remarkable that I have every scrap of paper from every class I’ve taken with your organization, while I have literally nothing from any other business courses I’ve taken over the years. Truly a testament to the value of your courses. Thank you very much, not only for what I’ve learned in my latest training, but for all you’ve taught me over the last five years. You have single handed expanded my skill set exponentially.
— M.G.